Have you ever wondered why live video has been gaining so much importance in recent years? This seems to be even more true in the present conditions of 2021. And yes, the answer is simple – the video format seems to be one of the champions in digital marketing. Its effects concerning audience engagement, sales and brand association are really triumphing. A brief look at a Vimeo survey shows that live videos are key in today’s event marketing, trust-building and branding.

As a starter, let us take a look at some of the key survey highlights:

• 80% of audiences would rather watch a brand’s live video than read a blog post;
• 82% of audiences would prefer live video to a social post;
• Live video increases sales intent by 97% and brand association by 139%;
• After watching a video, users are 64% more likely to buy a product;
• By 2024, 91 million subscribers will utilize live video.

As the numbers speak for themselves, let us dive into one of the most popular ways of reaching out to audiences – the webinar.

WHY WEBINARS

In fact, there has been a long debate whether or not webinars are part of live video marketing. Nevertheless, it goes without doubt that during the times of the Coronavirus limitations, they have become a special digital asset, which shares live video features. In times of COVID-19 lock-down, webinars became a preferred choice for reaching out to new leads and engaging new and existing audiences.

Webinars (“web” and “seminar”) are one of the established integrated formats for engaging online with customers. They usually embrace a host/ panel presenting live on a given topic for a given period of time. During presentation, audience may interact via chat, speech or video. Webinars are particularly suited for entrepreneurs wishing to attract new customers by educating them, and thus they facilitate a better-informed sales process. Webinars may be live and pre-recorded.

What is the best advantage of a webinar?

The webinar format is proven as one of the most effective ways to connect to new customers, make sales demonstrations, build brand authority and deeper customer relationship. It works best for B2B companies, freelancers or small business owners who would like to influence new customers with their expertise or product understanding. Thanks to integrating other online channels such as live chats, e-mails, SMS, presentations, online purchase, etc. they have the potential to open up a really advanced digital channel for establishing a deeper customer relationship.

Types of webinars

Besides live and pre-recorded, webinars may also be free and paid. The greatest strength of free webinars seems to lie in their lead generation potential. Nevertheless, this type of webinar faces serious limitations concerning the possibility to generate revenues via selling registrations, or usually has limited options to interact with audiences. Paid webinars offer all the advantages of a free webinar plus the opportunity to reach out to considerably larger audience, to sell registrations, to introduce e-mail automations with which to engage with the audience at a later stage, to make webinar recordings, etc.

Do I have to make a big investment to launch a webinar?

No, but you will need a webinar platform. Here are some of the reasons why you need a webinar platform.

• First and foremost, one needs a professional webinar platform to technically set up and run scalable, seamless and automated webinar sessions.
• Second, it is needed to support customer communication, develop deeper customer relation, and fulfill a complete sales cycle.
• Third, it allows the multiplication of audience reach, scaling up of sales and establishing post-purchase interaction.

Last but not least, the really good platform comes with a well-developed tool-set to measure the impact of action and to adapt it to actual customer preferences. This is particularly important to establish a well-developed customer relation. Professional platforms let you have the best user experience and customer interaction options.

WEBINAR APPLICATIONS

You can easily organize a webinar to hold a FAQ session, product review, panel discussion, demonstration, live customer feedback, to name a few. You may even launch a non-expert coaching session about your interests, hobbies management techniques or popular fad such as cooking. Thus, especially in the case if you opt out to work from home, you will be fully equipped to find your fans and do so. Should you need more ideas about how to work independently from home, please see our article on Home-Based Online Job.

Webinars may be in practice applied in limitless contexts and professions:

 

 

Source: https://home.everwebinar.com/index

DIGITAL MARKETING EASY: WEBINARJAM OVERVIEW

Advanced webinar platforms such as WebinarJam let you set up and develop complete and diversified marketing funnels, both by pre-recorded presentations and by live events. With the pre-recorded option you can run a couple of webinars simultaneously, thus increasing your webinar sales enormously. The best advantage of pre-recorded webinars seems to also be that they can run for you for months and years with no further investment. In the case of WebinarJam, the pre-recorded events may be done by a separate platform - EverWebinar. You can access its trial version almost free for USD 1 for fourteen days.

In both pre-recorded and live events options with WebinarJam, you can set up your sales funnel by engaging fans with e-mail and/or sms on every step of the sales process. You are allowed to initially welcome users who have registered to your event, remind them about the forthcoming event, send offers before purchase as well as provide full post-webinar service after purchase. Of course, you can also hold live Q&A sessions in the platform chat both pre-, during and after the event.

     

 

Best of all, WebinarJam lets you build your customer relation in a fully integrated and personalized manner. You will be additionally equipped with a number of tools to stimulate live interaction with customers. This may be achieved via for example live polls and surveys, instant pop-ups with action offers, etc. Thus, the platform itself in practice empowers you with new ways to keep users engaged, which is a great help in real situation.

Besides the excitement about relating deeper to your audience, with WebinarJam you may go even a step further to better plan, organize and develop your brand. Thanks to the platform’s rich analytics, you can easily calculate your cost or earnings, see their return-on-investment, modify marketing tactics or attain scalability. Finally, you can record live sessions and thus reach out to people who did not manage to attend your timeslot. All of this empowers the host with significantly more options than the simple holding of an online event, which he or she may have originally attempted.

OVERVIEW OF MAIN BENEFITS

What makes WebinarJam a really unique webinar platform is its customer-orientation, affordability and first-class technical experience. The platform is free to use on any desktop or mobile device, at any location and any time. It imposes no technical limitations to you or your audience. Among its paid competitors, it is one of the most affordable market solutions you can encounter for larger events.

In a nutshell, WebinarJam brings to your fingerprints:

• DIVERSIFIED SALES TOOLSET – the platform allows you to host a Q&A session, product presentation, customer review, training session and more;
• ESTENSIVE BUSINESS SUPPORT– it can teach you step by step how to make new leads, how to deepen your relation with customers, etc.
• FREE MARKETING CONTENT - it can let you start almost at once, even if you are a newcomer to the world of webinars;
• TECHNICAL FELXIBILITY – it lets you run online events irrespective of the technical equipment of your attendees and with no further technical bias;
• LETS YOU START A NEW BUSINESS FROM SCRATCH
  • As a beginning, you will be able to sale registrations;
  • As a new business example, the platform OFFERS THE LAUNCHING OF PAID ONLINE COURSES – one of the best ways to set off your independent business undertaking;

If you are looking for new ways to diversify your income, please read our support article on How to Make Money online by Sharing your Knowledge Only

COMPETITIVE EDGE

Although you may encounter different webinar solutions, WebinarJam leads the way in most of the cases. Free platforms such as Facebook Live, Google Hangouts, Zoom also do offer great ways to connect to audiences but they also have limited business application. For example, they won’t let you collect paid subscribers, they offer limited ways to connect to customers, rarely support webinar recordings, etc.

To illustrate, a brief comparison between WebinarJam and one of the most popular video conferencing platforms that gained extra visibility during the COVID pandemic – Zoom - shows that WebinarJam is outplaying Zoom in terms of lines such as:

• It is 3 times more affordable for a larger group of audience such as 500 attendees;
• It is technically better suited since it does not require download;
• It is more innovative as it offers SMS notifications functions and many more;
• It supports the whole webinar experience and sales offering to attendees;
• It presents a really intuitive and easy-to-use interface and introduction to beginners.

Although Zoom gained extra visibility mainly due to its online conference features, it can also run webinars by a special plug-in. If you are interested in learning more about the specific comparison with WebinarJam, please take a look at the relevant comparison section.

AWESOME BRAND PROMOTION CAPABILITIES

With WebinarJam you may enjoy a great range of awesome brand promotion features. As already mentioned, you can run your presentation, livestream more than one presenter, engage with customers via live chat rooms and many more. If you want to get a teaser of how it works, you may watch a selection of free webinars to get the feeling.

The other good piece of news is that the platform is constantly developing. An exciting new feature for example allows to let your audience have a voice real-time. In order to enact it, you can simply pick up a member of your audience and shoot him/ her online.

   

Letting your audience speak during your event really pays off. For example, you may give the floor to a customer real-time to share his thoughts about your product. By including this, you will significantly increase your control and influence over the other event participants. You will manage to generate an immediate review, feedback and user experience. This type of marketing tactics tends to be stronger than many other types of paid advertisement.

Further, you can match the webinar room with your brand for a more effective web presence. Besides personalization, you will facilitate brand association and digital company presentation to highlight your event as your own marketing product.

To sum up, with advanced platform features building trust and brand awareness have never been easier.

HOW TO SET UP AND RUN A WEBINAR FROM SCRATCH

As mentioned above, WebinarJam takes really good care in facilitating its users on how to use and develop their business through the platform. Thus, even if you have never done a webinar in your life, you will be exposed to a step-by-step guides and demos, video tutorials and even support webinars. All of these are hosted in an especially created platform – WebinarJam Wiki. In fact, this is a full-fledged training center, offered entirely for free which tracks every single step of the process you may encounter.

If you prefer reading about webinars, you can also easily browse a rich selection of resources on the company’s blog section on webinars. The presented topics contain anything you may need to get you started. You may browse from tips and tricks for effective presentations, keeping audience attention during webinar to technical advice on how to launch a paid webinar.

A brief overview of the platform features highlights:

TRIAL ACCOUNT

As we mentioned above, WebinarJam is a paid platform. Nevertheless, you can enjoy a new TRIAL VERSION of its basic account for a 14-day free trial for 1 dollar only.

   

PAID PLANS

WebinarJam offers three paid plans ranging from USD 499 to USD 999 on an annual basis. Thus, if you are a newcomer to the field, solopreneur or simply trying webinar formats for the first time, your best value for money after your trial expires would most probably be a deal for less than 42 dollars per month.

All three plans offer the opportunity of running a limitless number of webinars as the higher the ceiling of your paid plan, the better the functionality. Generally, the three paid plans differ along the lines of:

1. Number of presenters – you are allowed to have from one to six presenters in the highest enterprise version of the software;
2. Number of attendees – they start from 500 which you receive with the basic plan and reach 5000 which you get in the highest enterprise version;
3. Event duration – you event may last from 2 to 4 hours in maximum duration in the enterprise version.

In addition to the better features, the Professional account would let you also better engage your audience, whereas the Enterprise account would give you access to a full Control Centre.

Finally, every paid version is packed with a 30-day money back guarantee, which ensures budget safety, flexibility and better suiting to your needs.

 

START OFF TODAY

Now, you can launch both your WebinarJam (live webinars) and EverWebinar (pre-recorded webinars) with a fourteen-day trial at the price of only USD 1! The option appears as a pop-up window while you browse the pricing section of the website.