HOW TO MAKE MONEY ONLINE BY SHARING YOUR KNOWLEDGE ONLY

Have you ever wondered what the easiest way is for seeing if a new business idea will work out? Have you considered starting a business of your own but felt uncertain about the return of investment? Or, have you thought about a new product launch but could not predict the consumer interest? And finally, have you ever tried earning income by selling your knowledge online only?

Here come our handful of tips and tricks for a fast, efficient and cost-effective business idea validation... Best of all, you may test it at no cost and apply it to almost anything. You may, for example, decide on working from home online and see what demand your expertise would generate. You may trace potential client attitudes towards a service you are considering with no prior investment. Ultimately, you may promote existing product only digitally and escape all traditional market costs.

This way, you simply respond to actual market demand rather than invest with vague perspectives on return of investment. Remember, anything can sell online provided that you find your customer fit and service it to a standard.

WHERE TO START FROM WHEN LAUNCHING A NEW IDEA

One of the easiest and cheapest ways for testing your market niche is doing it online. This may be piloted with the help of a landing page, which can assist you in building your initial audience. You may do this almost immediately, with minim effort, skipping the long hours of building content. The landing page approach allows you to design a professional web offering with minimum initial investment. It can help you spot your buyers interest and provide you with initial contacts, with whom to later engage.

This approach makes an exceptionally good starting point for testing a new business idea. Should you be otherwise generally intrigued by the idea of launching business with minimum funds, you may read our article on “How to Launch Business in Times of Crises Using Minimum Budget”.

WHICH SOFTWARE PROVIDER

One of the first things you need if you choose the landing page tactics is a software platform which can help you build it. Although there are many such software providers, there are quite few providing a really good free account offer.

And our proposal is - use ConvertKit. This platform is a top favorite due to the variety of customizable free account templates it ensures. Using it, you may enjoy a diversity of visual presentations, easy-to-use interface and professional analytics. It also complements its free landing page functionality with equally appealing free email marketing service. The latter lets you go a step further and implement your full digital marketing strategy entirely for free.

                        ConvertKit Print Screen: Landing Page Templates

 

In a nutshell, with ConvertKit you may design your landing page and start building initial audience from scratch. You may for example launch your idea by offering “a freebie” (a free downloadable material) against which potential customers will have to leave an email. Thus, by registering to download, people will enter their email addresses, based on which you will gather contacts and signals about their interest. Another good point is that you can do it safely since the platform is GDPR compliant.

Building a landing page on ConvertKit is as quick and easy as the click of a mouse. Practitioners say it takes no more than 10 minutes for a landing page to become up and running. All you have to initially do is pick up a template of your choice and customize it to your needs. If you have chosen the freebie option however, you will need to have prepared the material in advance. Please browse the support article “How to use a landing page to test a new idea” for practical tips about designing your first landing page.

TOP PROMOTION CHANNELS: E-MAL MARKETING

First things first. But what happens next? Well, once you are satisfied with your landing page results, you may continue with developing your digital marketing proper. As a first step, you have minimized the risk of losing initial investment. Second, you have proved the viability of your concept. Now is the time to really go for your idea and transform it into a winning business. To suit you further at no additional cost here comes the email marketing of ConvertKit.

E-mail marketing has always been in the top 5 digital channels for digital entrepreneurs, solopreneurs and freelancers. It is equally suited to promoting store products (compulsory for an e-commerce store) and for engaging blog audiences. It has wide reach, low costs and impressive return of investment. It is easy to get started, and with ConvertKit up to a good point it may be completely free. Different email marketing providers ensure different complimentary functionalities. You may interact with individual consumers, drive sales by a sequence of e-mails, measure results with analytics, etc.

The choice of your specific email marketing software is highly dependent on your email marketing objectives. It may also depend on whether you are willing to get a paid or free account, or highlight visual or only textual content, etc. What you get in the case of ConvertKit is an easy-to-use and powerful automation software, which additionally presents a very good offer for beginners. It focuses on the textual content.

At a glance, the free account in ConvertKit supports of up to 1 000 subscribers. It ensures intuitive interface for easy start and maintenance, high degree of deliverability, support and many more. The principle difference with the paid account is that the latter also provides automation by e-mail sequences.

CONVIRTKIT FEATURE OVERVIEW

Some of the greatest strengths of ConvertKit lie in its simplification of the email marketing process by automation and segmentation. The platform prides itself with professional interface, which may be intuitively managed even by new comers. It offers integration to third party software so that you can ensure for example purchase tracking on your website.

ConvertKit’s demos are really useful for giving you an idea about the main platform features. Some of them are packed with tutorials which teach you step-by-step how to launch a specific function. You may find both general tutorials and guidelines for specific needs, e.g. for digital entrepreneurs, freelancers, creators.

CONVERKIT FREE OPTIONS

The free account at ConvertKit is designed to help you overcome the initial period of your email marketing efforts. Since building an online audience is generally time-consuming, the platform puts no extra pressure on your budget. It is particularly suited to people who are about to build an audience for the first time.

The free account provides you with all the tools that can prepare you for e-marketing work. With one free account you receive a number of functionalities related to landing pages, emails and forms. Besides having the right to collect and import up to 1 000 subscribers, you may also organize your audience by tags and segments. Although automations and sequence of mails are outside the scope of the account, you can upgrade to also get these at any time.

                          

Free Account Options for E-mails

The account ensures free materials to help you get started as well as plenty of thematic content. You may also join the Beginner Creators Group to raise your questions to others and find common solutions to problems or inspiration.

CONVIRTKIT PAID ACCOUNTS

The ConvertKit basic paid account option starts at USD 29 monthly, as it can fall down to USD 25 if you purchase a whole year. There is a higher tier range. Once you choose the paid account alternative, you will be entitled to the full platform functionality. This includes in particular automation via e-mail sequences, software support, interaction, etc.

The paid account option allows you to better serve your audience and drive your digital sales. In practice, now you can already build and automatically send a series of e-mails according to your specific needs. You may launch a welcome series for new subscribers, abandoned cart series for uncompleted purchases and many more. You may arrange audiences by conditions and address them individually. For a more detailed understanding of how this works, please see a thematic article on selected sequence types.

This account brings huge advantages for solopreneurs and freelancers (who do every aspect of their business on their own). With its help, their usual work related to audience management may be truly automated. The same holds good for digital entrepreneurs interested in launching for example an online course about specific hobby, technique or any other topic. Thus, with this version you may be in fact empowered to create a new and independent revenue stream entirely online. Logically, you may be fully enabled to generate income while working from home only.

The next picture shows the various paid packages offered by the platform.

 

SELF-STUDY RESOURCES: “HOW-TO” GUIDES

One of the most exciting features about ConvertKit is that it offers an extremely rich guide collection to both free and paid users. The assembly of “How-to” guides is perfect for self-study, as it covers both general horizontal issues and vertical niches. It is priceless for people who are launching their business for the first time or who have no prior knowledge of marketing. The guides may further serve as a source of motivation for even bringing your business forward.

             

                            Колекция от ръководства „Как да“

ONLINE COURSES: “THE BREAD AND BUTTER OF MANY ONLINE BUSINESSES”

As we mentioned above, ConvertKit offers you a completely sufficient toolset for creating an independent revenue stream. It may be represented by the sale of digital courses, paid newsletter or similar. The digital courses are a perfect example of how e-mail marketing can sell online its own materials as products.

ConvertKit digital courses may be implemented by a series of lessons which one receives into their mailboxes after purchase. Further, with the help of the same platform you may additionally promote it by an attractive landing page encouraging purchase. For a brief overview of how this happens in practice, please see the article and demonstration video on “How to Create your First Email Course in a Single Weekend.”

Online courses may prove to be the perfect new product for solopreneurs who are looking for ways to diversify income. They are extremely suited as an independent product to freelancers who generally sell their time for money. They also appear attractive for anybody who wants to earn income by spreading their knowledge only. With this possibility, everybody interested in testing how to make money online could be technically equipped for doing so.

Online courses are one of the hottest business trends in 2020 as a result of the changed living habits during the COVID-19 pandemic. Some of their key advantages in comparison to their traditional counterparts are that they are affordable, convenient, inclusive, provide learning at one’s own pace, give 24-hour access to course material, etc. For a full instruction about how to create your first online course, please read the tutorial “How to create and launch your first online course in 2020”.

You may start your online course today by creating a paid account with ConvertKit.

KEY TAKEAWAYS

Besides its challenges, the COVID pandemic brought about greater digital opportunities. These trigger the interest of digital entrepreneurs, freelancers, and offline businesses alike. With the help of an appropriate software, you can earn income online by simply validating a new business idea or by opening up a new online e-marketing channel. If you are interested in learning more about immediate options for home-based work, take a look at our article “Home-Based Online Job”.

ConvertKit welcomes you into the realm of digital in a pragmatic and cost-effective way. From validating your idea and growing your audience to building relevant relationships and online sales, it provides you with everything you need for your new undertaking. The platform’s e-mail marketing is a truly multifaceted and accessible tool that deserves exploration. Finally, with its help you can build independent products on its own such as digital courses.